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With a background in digital marketing, working in various industries (everything from rental cars, opera, and wine to software, cosmetics, and retail), I became a consultant within martech and CRM in 2015.
Since then, the CRM and marketing platform HubSpot has been at the heart of most of my engagements. These days I enjoy working long-term and close with my clients, making sure they get the most out of their setup. - HubSpot & CRM (10+ years experience)
- Marketing & Sales Operations
- Marketing Automation, Inbound Marketing, Customer Lifecycle Management, RevOps (etc - insert CRM-related buzzword)
- Solution design/BA (I’m not a full-blown systems architect, but I know my way around APIs and how modern SaaS platforms integrate)
- Project Management
- Comfortable facilitating workshops, trainings, user interviews, discovery meetings, etc
- Curious mindset
- I like people
- You need help running your sales and marketing operations
- You need someone to take lead on the maintenance and development of your martech-setup
- You need someone to manage your CRM implementation
- You need help formulating a business case for your martech/CRM investment and define key requirements and stakeholders
June 2021 - June 2024
Avidly is a martech service provider with around 300 sales and marketing professionals all over the world. They work primarily in CRM-related projects and are quite heavy on the tech side (custom development, migrations and integrations etc). They’ve been awarded Global HubSpot Partner of the Year four times in a row.
I helped mid-size and enterprise clients to refine their sales and marketing processes, enable them in their tools, scope integrations and how their CRM would fit within their tech stack, configured the systems, manage stakeholders and change management, help with ongoing enhancements and maintenance.
February 2020 - April 2021
Hype & Dexter is a Digital Transformation agency based in Auckland, New Zealand. Over the past few years, they have become the leading partner and implementer of HubSpot CRM in the APAC region.
As Head of CRM, I lead a team of 5 client-facing CRM Specialists in their day-to-day work. I was also part of the senior leadership team.
- Facilitating sessions for the design of the end to end customer journeys.
- Demonstrate and educate clients
- Sales, marketing and customer service process design and enablement
- Documentation, integration specifications and field mapping
- Systems configuration and implementation of workflows/automation
- Go-to person for questions and direction on design, troubleshooting, solutioning and overall implementation
January 2015 - January 2020
Columbus is a fairly big IT consultant company with roughly 2000 employees in 15 countries. The primary market is northern Europe but expanding in the US and parts of Asia.
As a business analyst, I helped define key tech and business requirements for Marketing and Sales Enablement, CRM and Marketing Automation platforms. I worked primarily with HubSpot and Voyado.
June – August 2010-2014
During my student years, I worked extra (summer substitute) as a production manager within Oriflame's extensive production of catalogs. Responsible for coordinating a European team of copywriters, art directors, and planners. A lot of politics but great practice in project management.
Stockholm University
- HubSpot Software Certifications
- Inbound Certification
- HubSpot Agency Partner Certification
- HubSpot Advanced CRM Implementation Certification
Best Young European Team
Advertising contest, 2012
48h
Advertising contest, 2010